As an important part of the global consumer goods market, the Middle East has a high birth rate and a large population base, which brings continuous demand growth opportunities to the diaper market. Internationally renowned brands such as Pampers and Huggies dominate this market, while local brands are also competitive in certain regions. For Chinese brands, entering the Middle East market not only means huge market potential, but also faces multiple challenges such as cultural adaptation, quality standards and market competition.

The Middle East covers a number of countries with a total population of approximately 350 million people. The birth rate is relatively high, which has promoted the continued growth in demand for baby care products such as diapers.

According to the latest data, the diaper market in the Middle East is expected to maintain steady growth in the coming years. This is mainly due to population growth, high birth rates and rising consumer income levels. In 2023, the diaper market in the Middle East is expected to be worth approximately $2 billion and is expected to reach approximately $2.8 billion by 2028.

Well-known international brands dominate the Middle East market, such as Pampers and Huggies, which meet consumer demand through strong brand influence and a wide range of product lines. The main manufacturers of diapers include large international companies and local manufacturers, which meet the diverse needs of local consumers through localized production and marketing strategies.

Chinese diaper brands have broad market opportunities in the Middle East market, especially in terms of price competitiveness and innovative products. Middle Eastern consumers have a high demand for cost-effective products, which provides a good opportunity for Chinese brands to expand the market. However, the culture and consumption habits of the Middle East are different from those of China, and brands need customized product design and market strategies. In addition, the Middle East market has strict requirements on product quality and safety, which must comply with local regulations and certification standards. However, the Middle East market is highly competitive, and it is also necessary to compete with international brands and local competitors to establish brand influence and market share.